Terms of Service

Last updated: 17-Nov-2025

These Terms of Service (the “Terms”) govern the provision and use of the Mirrora Autonomous Shopper service (the “Service”).

The Service is provided by:

MIRRORA L.P.
Praxitelous 24
35131, Lamia, Greece
Email: hello@mirrora.ai

“Mirrora”, “we”, “us” and “our” refer to MIRRORA L.P. “You” or “Customer” means the entity or person accepting these Terms.

By (a) clicking “Subscribe”, “Order with obligation to pay” or similar during checkout, (b) signing an order form that references these Terms, or (c) accessing or using the Service, you agree to be bound by these Terms. If you accept on behalf of an organisation, you represent that you have authority to bind it.

These Terms are B2B only and are intended for commercial customers. If you are a consumer, mandatory consumer rights under applicable law are not excluded, but you should not subscribe without separate, consumer-focused terms.

These Terms are separate from and in addition to our Website Terms of Use, Privacy Policy and Cookies Policy, which govern your use of our websites and our processing of personal data at a general level.

1. Definitions

“Service” / “Autonomous Shopper”: Mirrora’s automated agent and related software that executes configured purchase journeys on Customer’s e-commerce properties to detect blockers and UX friction and to generate reports and evidence.
“Subscription”: The paid, time-limited right to access and use the Service as described in the applicable online plan or order form (“Order”).
“Order”: An online order, order form or other ordering document that describes the Subscription (plan, term, price, limits) and references these Terms.
“Customer Properties”: Websites, stores, domains, environments (production, staging, etc.) that Customer designates for testing.
“Artifacts”: Output generated by the Service (e.g. reports, logs, screenshots, videos, HAR files, metrics).
“Personal Data” / “Personal Information”: Information relating to an identified or identifiable individual, as defined in applicable data protection and privacy laws.

2. Eligibility and business use

2.1 The Service is intended exclusively for use in the course of business by companies, organisations and independent professionals.

2.2 By entering into these Terms, you represent that you are acting for purposes relating to your trade, business, craft or profession, and not as a consumer.

2.3 To the extent you are in fact a consumer and applicable law grants you mandatory rights (e.g. cooling-off, conformity, specific information rights), nothing in these Terms is intended to exclude or limit those rights.

3. Service description

3.1 Mirrora runs synthetic (non-human) journeys on Customer Properties, according to flows and parameters defined in the Order and/or within the Service interface. It collects technical and UX data from those journeys and produces Artifacts highlighting issues such as failed steps, timeouts, errors, and UX frictions.

3.2 The Service is designed so that it does not need to collect or store end-user payment card numbers or similar highly sensitive information. Journeys in production environments are configured to stop at a safe point (e.g. payment-hand-off page load) without completing real payments, unless expressly agreed otherwise.

3.3 The Service is a diagnostic and monitoring tool only. It does not operate your store, process real customer orders, or provide legal, compliance, or engineering advice.

3.4 The Service is not a comprehensive security audit, code review, or guarantee that all issues or vulnerabilities will be detected.

4. Subscription, term, renewal and cancellation

4.1 Order and acceptance. By submitting an Order (online or offline), you make an offer to purchase the described Subscription under these Terms. The contract is concluded when we confirm the Order (e.g. by email or by providing access).

4.2 Term. Each Subscription starts on the date specified in the Order or on the date we make the Service available, and continues for the initial term stated (e.g. one month or one year).

4.3 Auto-renewal. Unless the Order states otherwise, each Subscription automatically renews for successive periods of the same length at the then-current price, unless either party gives notice of non-renewal before the end of the current term (via the account interface or in writing).

4.4 Cancellation. You may cancel auto-renewal at any time with effect from the end of the then-current term. After cancellation you retain access until that term expires. Fees already paid are non-refundable except where required by mandatory law or expressly stated otherwise.

4.5 Trials. We may offer free or discounted trials. Unless otherwise stated, at the end of a trial the Subscription will convert to a paid plan at the then-current price unless you cancel before the trial ends.

5. Fees, billing and taxes

5.1 You agree to pay the fees for the Subscription as shown in the Order or on the checkout page, plus any applicable taxes.

5.2 You authorise Mirrora or its payment processor to charge the selected payment method for the initial term and each renewal term. If a charge fails, we may require updated payment details and may suspend access until payment is made.

5.3 Prices may change for future terms. Any increase will be communicated in advance and will apply on the next renewal. If you do not agree, you may cancel before renewal.

5.4 You are responsible for any VAT, sales tax or similar, except for taxes on Mirrora’s own income.

6. Customer responsibilities

6.1 Authorisation. You represent that you own or control the Customer Properties and are authorised to run synthetic journeys and monitoring on them, and that doing so does not violate your own terms of use or any applicable third-party/platform terms.

6.2 Configuration and safety. You are responsible for:

selecting Flows and environments (production, staging, etc.);
configuring safe stop-points so that no unintended real payments or irreversible actions occur;
providing appropriate test data, accounts and credentials where needed;
configuring bot/CAPTCHA/WAF/allowlists so that Mirrora’s test traffic can execute the agreed journeys without being blocked.

6.3 No misuse. You must not use the Service:

on sites or systems you do not own or control;
to circumvent or attack security controls;
in violation of law (including anti-spam, computer misuse and privacy laws);
to reverse engineer or copy the Service;
in high-risk environments where failure could lead to death, personal injury, or severe environmental or property damage.

6.4 Account security. You are responsible for keeping account credentials confidential and for all use of the Service under your accounts, except where caused solely by Mirrora’s breach of these Terms.

7. Mirrora obligations

7.1 Mirrora will provide the Service with reasonable skill and care and in accordance with these Terms and applicable Orders.

7.2 Mirrora will use commercially reasonable efforts to maintain the availability and performance of the Service, but does not guarantee uninterrupted or error-free operation.

7.3 Mirrora may modify the Service from time to time (e.g. to improve detectors, performance or security). Changes that materially reduce core functionality for your active Subscription will be notified in advance; you may terminate the Subscription if you do not agree.

8. Data protection and privacy

8.1 Roles

8.1.1 For data related to your account, billing and our own websites, Mirrora is an independent controller and processes personal data in accordance with its Privacy Policy.

8.1.2 To the extent the Service processes Personal Data from Customer Properties on your behalf, you are the controller(or equivalent under non-EU laws) and Mirrora acts as your processor / “service provider” / “processor” / “contractor” as those terms are defined in GDPR/UK GDPR, CCPA/CPRA, PIPEDA and similar laws, as applicable.

8.2 Design intent and Customer configuration

8.2.1 The Service is designed so that it does not require collection of end-user Personal Data for its operation. Journeys generally use synthetic/test data and safe stop-points.

8.2.2 Depending on your configuration, the Service may incidentally capture or process Personal Data displayed on pages visited (e.g. names in reviews or account sections). You are responsible for configuring Flows to minimise such exposure and for ensuring you have a lawful basis and appropriate notices for any processing on your sites.

8.3 Processor / service provider restrictions

When acting as processor/service provider, Mirrora shall:

a) process Personal Data only on your documented instructions and only for purposes of providing, securing and improving the Service and fulfilling legal obligations;

b) not “sell” or “share” Personal Information (as defined in CCPA/CPRA) or use it for cross-context behavioural advertising or any purpose not specified in the contract, nor combine it with other data except as permitted (e.g. aggregated or de-identified analytics);

c) not use Personal Data for its own marketing or for any other commercial purpose outside the direct business relationship with you;

d) ensure persons authorised to process Personal Data are subject to confidentiality obligations;

e) implement appropriate technical and organisational security measures proportionate to the risk;

f) assist you, to the extent reasonably possible, in responding to data subject / consumer requests and in meeting obligations relating to security, breach notifications and data protection impact assessments, taking into account the nature of processing and the information available;

g) upon termination or on your instruction, delete or return Personal Data, unless retention is required by law;

h) allow for audits or provide audit-related information to demonstrate compliance, in a manner and frequency proportionate to the risk and agreed between the parties.

8.4 Subprocessors and international transfers

8.4.1 Mirrora may engage subprocessors (e.g. hosting providers, logging, monitoring and email services) subject to written contracts imposing data protection obligations no less protective than those in these Terms.

8.4.2 Mirrora may transfer Personal Data internationally, including outside the EU/EEA/UK/Canada, provided that appropriate safeguards are implemented (e.g. Standard Contractual Clauses, equivalent mechanisms, or adequacy decisions) as required by applicable law.

8.5 Data Processing Agreement

Where required by GDPR/UK GDPR, CCPA/CPRA, PIPEDA or similar laws, the parties shall enter into a separate Data Processing Agreement (“DPA”) that forms part of these Terms. In case of conflict between these Terms and a signed DPA on data protection matters, the DPA prevails.

You remain responsible for your own compliance as controller/business, including providing appropriate notices to your users and determining lawful bases for processing.

9. Confidentiality

9.1 Each party will treat as confidential any non-public information received from the other party that is marked confidential or would reasonably be understood as confidential (“Confidential Information”).

9.2 Confidential Information may be used only to perform obligations under these Terms and may be disclosed only to employees, contractors and advisers who need to know it and are bound by confidentiality obligations.

9.3 These obligations do not apply to information that is already known, publicly available (other than through breach), received lawfully from a third party without confidentiality obligations, or independently developed without reference to the Confidential Information.

9.4 A party may disclose Confidential Information where required by law or court order, provided it (where lawful) notifies the other party in advance and cooperates to limit the disclosure.

10. Intellectual property

10.1 Mirrora and its licensors own all rights, title and interest in the Service, including software, algorithms, detectors, documentation, interfaces, and branding, and all associated intellectual property rights.

10.2 Customer retains all rights in Customer Properties and in data originating from them.

10.3 Subject to payment of fees and compliance with these Terms, Mirrora grants Customer a limited, non-exclusive, non-transferable, non-sublicensable licence to access and use the Service during the Subscription term solely for Customer’s internal business purposes on Customer Properties.

10.4 Mirrora grants Customer a non-exclusive, perpetual licence to use Artifacts generated for Customer for its internal business purposes.

10.5 Customer grants Mirrora a non-exclusive licence to use Customer’s name and logo in Mirrora’s client lists and marketing materials, unless Customer objects in writing.

10.6 Mirrora may use aggregated and de-identified data derived from the Service (which does not identify Customer or individuals) for analytics, improvement, and benchmarking.

11. Warranties and disclaimers

11.1 Each party warrants that it has authority to enter into these Terms.

11.2 The Service is provided “as is” and “as available”. To the maximum extent permitted by law, Mirrora excludes all warranties, express or implied, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that all issues will be detected or resolved.

11.3 Mirrora does not warrant that the Service will be error-free, uninterrupted, or compatible with every platform, browser or integration. Detection results depend on Customer’s configuration and on third-party systems Mirrora does not control.

11.4 Nothing in these Terms excludes warranties that cannot be excluded under applicable law.

12. Indemnities

12.1 Customer shall indemnify and hold harmless Mirrora from and against any third-party claims, damages, liabilities and expenses (including reasonable legal fees) arising out of or related to:

Customer Properties or content;
Customer’s use of the Service in breach of these Terms or law;
Customer’s non-compliance with data protection or privacy laws in its role as controller/business;
Customer’s breach of third-party platform or provider terms in relation to use of the Service;
unintended real transactions or other impacts caused by Customer’s configuration, test data or failure to implement safe stop-points.

12.2 Mirrora shall promptly notify Customer of any such claim and allow Customer to control the defence and settlement (subject to Mirrora’s right to participate and to approve any settlement that imposes non-monetary obligations on it).

13. Limitation of liability

13.1 Nothing in these Terms limits or excludes liability where such limitation or exclusion would be unlawful, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

13.2 To the maximum extent permitted by law, neither party shall be liable to the other for any:

indirect, incidental, consequential, special or punitive damages; or
loss of profit, revenue, business, contracts, goodwill or anticipated savings,

even if advised of the possibility of such damages.

13.3 Subject to clauses 13.1 and 13.2, Mirrora’s total aggregate liability arising from or in connection with these Terms and all Orders (whether in contract, tort, statutory duty or otherwise) is limited to the total fees actually paid by Customer to Mirrora under the relevant Subscription(s) in the twelve (12) months preceding the event giving rise to the claim.

13.4 Customer’s payment obligations are not subject to the limitation in clause 13.3.

14. Suspension and termination

14.1 Mirrora may suspend access to the Service immediately if:

Customer fails to pay fees when due;
Mirrora reasonably suspects fraudulent or abusive use;
suspension is necessary to protect the Service, Mirrora, other customers or third parties.

Mirrora will lift the suspension when the cause is resolved.

14.2 Either party may terminate a Subscription or these Terms with immediate effect if the other party commits a material breach and fails to remedy it within [30] days of written notice, or becomes insolvent or ceases business.

14.3 On termination or expiry of a Subscription:

Customer’s access to the Service will cease;
Mirrora will delete or anonymise data and Artifacts in accordance with its retention policies and any applicable DPA;
any rights and obligations that by their nature should survive (including fees, confidentiality, IP, data protection provisions, disclaimers, limitations of liability and indemnities) shall survive.

15. Governing law and jurisdiction

15.1 These Terms and any non-contractual obligations arising out of or in connection with them are governed by the laws of Greece, without regard to conflict-of-laws rules.

15.2 The courts of Athens, Greece shall have exclusive jurisdiction, except where applicable law requires a different court for certain claims (for example, in favour of consumers or certain statutory rights).

16. Miscellaneous

16.1 Entire agreement. These Terms and any Orders (and, where applicable, DPA) constitute the entire agreement between the parties concerning the Service and supersede all prior agreements on the same subject.

16.2 Order of precedence. In case of conflict: (a) a signed Order prevails over these Terms; (b) a signed DPA prevails over these Terms on data protection matters; (c) these Terms prevail over any conflicting pre-printed purchase order terms.

16.3 Assignment. You may not assign or transfer these Terms or any Subscription without Mirrora’s prior written consent, except to a successor in a merger or sale of all or substantially all assets. Mirrora may assign these Terms to an affiliate or in connection with a corporate reorganisation or sale of its business.

16.4 Force majeure. Neither party is liable for failure or delay in performance caused by events beyond its reasonable control (e.g. natural disasters, war, strikes, failures of telecommunications or third-party services), provided it takes reasonable steps to mitigate the impact.

16.5 Severability. If any provision is held invalid or unenforceable, the remaining provisions remain in full force and effect and the invalid provision will be interpreted to give effect to its intent as far as legally possible.

16.6 No waiver. Failure to enforce any provision does not constitute a waiver of that provision or any other.

16.7 Notices. Notices under these Terms must be in writing and may be sent by email. Mirrora may send notices to the email address associated with your account or stated in an Order. You may send notices to hello@mirrora.ai or any other address specified by Mirrora.